Pinnacle Finance
Financial guidance and planning
Helping individuals and businesses achieve their financial goals through
Pinnacle Finance set out to position themselves as a trusted expert in financial guidance, while also building a brand that felt human, and grounded in their core purpose. Central to their brand messaging was one core value: it's about something more important than money. Also remembering the why behind what they do. The goal was to create branding that could confidently navigate the corporate world, yet still feel relatable and emotionally resonate with everyday people and what truly motivates them.
Services
Brand Strategy, Logo Design, Web Copywriting, Web Design, Brand Explainer Video, Social Media Templates
Platform
Solution
The final brand is a modern and approachable take on corporate identity. At the heart of the design is a logo made up of three coin-like pie charts, each progressively growing and gaining additional segments, representing the compounding growth of an investment portfolio.
The core colours are purple and green: purple for integrity, and green for growth. Integrity was especially important to the client, as trust and transparency are the foundation of strong financial guidance.
To bring warmth and relatability to the brand, aspirational imagery of people buying homes, travelling, and achieving their life goals was used. This image style was used to reflect Pinnacle’s genuine understanding of what truly matters to their clients.
The result is a confident, professional brand identity with enough flexibility and personality in its design system to support a fun and interesting social media and advertising presence.
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